What better way to reinforce Neutrogena's commitment to environmental responsibility than by building a self-sustainable server that uses renewable energy to keep the brand's website running 'off the grid'?
Role: Copywriter
Neutrogena Naturals
Green Server
Microsite
Visitors where able to learn more about how it worked and the hard facts behind non-renewable energy.
Track impact in real-time
The server was solar and wind-powered and tracked 24/7 via live stream, rain or shine. It displayed important statistics ranging from generated power, all the way to its CO2 reduction.
