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Confessions
When it comes to shopping, everyone has a fun, weird, or embarrassing story to tell, we just wanted to give people an outlet to share theirs.
Role: Creative Director + Director
Video Content
We stopped people on the street and gave them a chance to share their confessions.
UGC and Social
Visitors were able to leave their own confessions and see a live feed of what others were confessing to in real-time.
