Coca-Cola
Mix'On
Coca-Cola Mix'On is a mobile-first interactive collaboration that engages Hispanic teens in a meaningful way through music by turning fans into producers, right from their favorite digital devices.
Role: Copywriter + Ideation
Video Content
A total of 42 unique videos, including the three new music collaborations, were released via the microsite and social media channels.
Website & Social
Visitors could learn more about their favorite artists, vote for their favorite performance, and answer weekly questions to inspire the live American Music Awards Performance.
