Reel         

Save-to-Buy

Reel was a payment alternative that helped shoppers save in installments towards future purchases (Acquired by SUMA Wealth).

Role: CMO and Cofounder

I led all marketing and user experience aspects, from defining brand positioning and communications, to managing all releases and platform optimizations.

  • Marketing Strategy

  • Strategic Planning

  • Product Strategy

140K

registered users

$600

Avg. Order Value

71% 

retention rate   

How Reel Works

Set a saving strategy for what you want to buy in the future.

We'll automate your savings, while you earn rewards.

Once you save in full, you can buy it and it's all yours!

Save-to-Buy at POP

Users could select their savings plan and start saving up straight from their favorite retailers with the push of a button.

Web-App

Users could browse thousands of items from hundreds of brands and retailers, or start a custom Reel of their choosing, all while keeping track of their progress.

+29K

Instagram Followers 

3%    

Average email CTR     

+5K   

pieces of content   

Owned Channels

I oversaw and ensured consistency in communications and content across all our branded channels.

  • Grew Instagram from zero to over 29K followers.

  • Oversaw all partnerships with Creators.

  • Managed email campaigns and optimizations.

Press & Accolades

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Coca-Cola